Work

Lucida Research

Lucida Research is an engineering research and development firm providing precision micro-optic technologies that significantly improve the performance of conventional sighting systems such as spotting scopes, riflescopes, telescopes and binoculars.

Task – create modern logo that reflected firms specialization.

Date: Aug 2016

Client: Lucida Research

A symbol is stylized image of the letter “L” and a pyramid or prism is dynamically placed in a 3D space. Lucida letters are custom hand drawn and are inspired by the rounded shape of converging lenses.